Ciencias sociales y comunicaciones,Institucionales,Universidad
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PUCP and the Peruvian Institute of Child Health sign a cooperation agreement

The aim of the agreement between both institutions is to develop collaboration research, promote technology transfers and make contributions to improve public health in the country.

Autor: Yuriko Aquino | Fotos: Héctor Jara

The Instituto Nacional de Salud del Niño San Borja (INSN-SB) (Peruvian Institute of Child Health – San Borja) is a hospital service center specialized in children and adolescents. In recent years, it has made significant progress in telemedicine, telemanagement and teletraining; however, it has a great need to develop tele-IEC (information, education and communication for the population and health personnel), an area in which social communicators of our University can contribute significantly.

The Comunica Perú Research Group will develop the tele-IEC line at the Institute, seeking ways for health professionals to handle their appropriate communication to fight anemia, promote child health care and explain high-risk of mortality or chronic diseases.

Therefore, and thanks to efforts between the Comunica Perú Research Group of PUCP and the INSN-SB, an interinstitutional cooperation agreement was signed on August 7th in this health emergency context.

Last Friday, August 7th, medical staff from different regions of Peru attended the signing of the interinstitutional cooperation agreement. In the image above: Dr. Carlos Garatea, president of our University; Dr. Zulema Tomas, director of the INSN-SB, and Mag. Roberto Reynoso, registrar of PUCP.

 

In this way, the Comunica Perú Research Group will develop the tele-IEC line at the Institute, seeking ways for health professionals to handle their appropriate communication to fight anemia, promote child health care and explain high-risk of mortality or chronic diseases.

PUCP does not offer degrees in health science but we are working hard from the start of the pandemic with public health».

Dr. Carlos Garatea

President of PUCP

Communication and health

The Comunica Perú Research Group arose in practice when, two years ago, similarly worked with Regional Hospital of Cuzco. From then, and to continue the relationship development between communication and health, won one of funds for basic and applied research of the Annual Research Project Tender (CAP, by its Spanish acronym), offered by Research vi-president’s Office (VRI, by its Spanish acronym). The work with the Peruvian Institute of Child Health – San Borja seeks to continue exploring this working line.

The agreement will allow us to help to solve children’s health problems in our country, which are too big, based on the vision and work of our researchers».

Mag. Carla Colona

Coordinator of Comunica Perú Research Group

This collaboration arose when, aware of the importance of students of School of Communication Arts and Science understand that the world of communications is broader than the one covered by mass media, Mag. Carla Colona, director of the Master’s Degree in Communications and coordinator of Comunica Perú Research Group, invited doctors of INSN-SB to explain their communication needs to our students. This situation set the route of work and a collaboration relationship was established.

“The agreement will allow us to help to solve children’s health problems in our country, which are too big, based on the vision and work of our researchers,” expressed Colona.

I am grateful for this agreement because our population will be finally the beneficiary».

Dr. Zulema Tomas

Director INSN-SB

“The fourth component of the telehealth strategy will start to implement: teleeducation and information to the community, which requires interaction between health professionals and social communication experts that allows medical information to be properly issued and better received by the Peruvian population,” adds Mag. Carla Colona.

Signing the agreement

The meeting for the signing of the agreement was held via Zoom. Dr. Carlos Garatea, president our University, said he was very happy because, at a time like the current health crisis, it is important that institutions work together in the development of projects for the benefit of children. “PUCP does not offer degrees in health science but we are working hard from the start of the pandemic with public health,” he expressed.

As for Dr. Zulema Tomas, director of INSN-SB, indicated that working this telehealth system with our University will allow better development and training for health personnel, enabling greater support for colleagues in all regions of the country. ” I am grateful for this agreement because our population will be finally the beneficiary,” she concluded.

About Comunica Perú Research Group

This group has been working with health professionals and patients for several years. Winner of CAP 2020 in the Basic and Applied Research Groups category with project “Communication and use of mobile phones and digital social networks in a diverse cultural and social context: Regional Hospital of Cuzco, Neonatology Unit – case”. It is a research-action project to design and implement health communication strategies that aim to save lives. The co-researchers are Carla Colona, Claudia Holgado Chacón, Shadia Najarro Laura, María Pía Valdivia and Enedina Ortega. “This is a tiny contribution; however, there is no similar research on newborn health in South America and very little research has been done on it in the world,” says Carla Colona, coordinator of the Group.

NEWS

Our Master’s Degree in Communications offers three specialization areas: Communication for Social Change, Strategic Management of Public Communication and Content Management. Its mission is to train communicators capable of developing strategic processes to produce institutional and social transformations, based on content management, social interactions and educational-communication dynamics.

Follow all the news of the master’s degree on its Facebook and learn about the free choice courses offered for this 2020-2.

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